The Heart of the Brand

The Heart of the Brand

If you had to describe the heart of your brand, you’d likely begin with your value proposition and brand narrative. Maybe you’d also talk through your mission, products, and services. And while those are vital to executing brand experience, they don’t quite speak to brand essence.

Discovering the heart of your brand.

Mark Hilvert, Principal Consultant, has a model for understanding brand essence. In three minutes, Mark talks through each level of the model to help you discover what lies at the heart of your organization’s brand. (Spoiler alert: We’re pretty sure it’s not your logo).

Want to connect with Mark about branding? Give us a call at (859) 415-1000 or drop us a line in the form at the bottom of this page and we’ll connect you.

Keep reading