Everything You Want to Know
About Digital Transformation
Digital transformation is a big topic right now—which means it’s probably also fuzzy, confusing, and overwhelming for many people.
What exactly does “digital transformation” mean? Is it just a new technology roll-out? How does it relate to innovation? Is it another way of saying “disruption”? Exactly how “digital” do we need to be to qualify as a digitally transformed organization?
These are great questions, and luckily a lot of great thinking has already gone into answering those questions. Our in-house experts have shared their favorite resources and go-to primers to help you wrap your brain around the full scope of digital transformation.
We’d love to hear your big questions on digital transformation and what resources are resonating with you.
Our top recommendations for the digital beginner
Digital Transformation Involves More Than Technology
Digital transformation requires some kind of tech (obviously), but to successfully navigate all the change ahead means you’ll need solid change strategy—and someone who’s ready to lead your organization through it.
An Executive’s Guide to Machine Learning
Do machines learn like people do? Well, not exactly…but machine learning is very effective for “relentlessly chewing through any amount of data and every combination of variables.”
Pipelines, Platforms, and the New Rules of Strategy
Apple’s introduction of the iPhone in 2007 wasn’t just about a product. They were creating a compelling, valuable platform for app developers and app users. Just ask Apple’s then-competitors…
New World Order: Labor, Capital, and Ideas in the Power Law Economy
As machines continue to replace human labor in a variety of fields, smart businesses are shifting away from simply providing cheap labor or capital to instead create new products, services, and business models.
Books we’re reading now (or rereading)
Machine, Platform, Crowd: Harnessing Our Digital Future by Andrew McAfee and Erik Brynjolfsson
McAfee and Brynjolfsson discuss the advantages and challenges of some of the craziest, most sci-fi technology to appear in our homes and workplaces. This book dives into one of our favorite frameworks for embracing digital transformation: rebalancings.
21 Lessons for the 21st Century by Yuval Noah Harari
Harari examines how we live in an increasingly digital world. It’s an accessible read on some tough topics ranging from freedom of choice vs. Big Data and addressing the threat of digital terrorism.
The Square and the Tower by Niall Ferguson
Ferguson dives into networks—from age-old networks like the family unit to burgeoning social and digital networks—and shares his prediction for which networks will stay and which will be disrupted.
Thank You for Being Late by Thomas Friedman
Friedman shares his perspective on how we got to where we are and how we can build a brighter future. (His advice? Amidst the dizzying pace of technological progress, it’s important to slow down and think.)
Ideas to put into practice
Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary
Successful companies like Airbnb, Amazon, and PayPal are built on platforms—and their meteoric rise to the top of their industries can teach all of us something about harnessing the power of platforms.
Leading Digital by George Westerman, Didier Bonnet, and Andrew McAfee
Want to “go digital”? This practical book walks business leaders through two key parts of digital transformation: where to invest in digital and how to lead your company through the change.
Applied Artificial Intelligence by Mariya Yao, Marlene Jia, and Adelyn Zhou
AI isn’t just the stuff of science fiction. This guide is for any business leader who wants to learn how to use AI to drive innovation and solve real problems across the organization.
The Digital Transformation Playbook by David Rogers
Digital transformation is only as effective as the strategy behind it. Rogers walks business owners through how to harness and integrate emerging technologies in their legacy organizations.