C2L: SALES ENABLEMENT
COACHING TO ENABLE SALES
Sales is hard work. To be as efficient and successful as possible, sales managers need their people to have a mindset of excellence. Coaching your sales team can improve their skills—and results—significantly.
Coaching helps sales professionals succeed along the entire sales cycle. Coach2Lead’s framework for sales coaching is flexible and adaptable—you can customize it to fit your unique sales cycle and the ever-evolving marketplace. By using the right coaching framework to activate your sales team, you can help them:
• Identify the best opportunities
• Consistently move deals through the sales cycle
• Improve listening, questioning, and communication skills
• Adopt and maintain habits of success
• Focus on prime targets within given territory limits
benefits of coaching for sales enablement:
When sales managers have the opportunity to develop strong coaching skills and mindsets, they can more effectively lead and inspire teams. Coaching helps sales managers become people developers rather than task masters, which means they’re better equipped to consistently meet and exceed goals.
Coaching sales people to solve their own performance challenges creates the buy-in and accountability needed to have them adopt and sustain the habits they need to excel. When people forge their own path to success using their unique strengths, you have taught them to fish for a lifetime.
Your sales team is looking for that competitive edge to make them as effective and successful as possible. Study after study has shown the superior results that come from supporting good training and good systems with good coaching. Daily coaching conversations can ensure your sales team delivers a maximum return on your investment.