Our Book

The Social Cognitive Neuroscience
of Leading Organizational Change

It’s a big title.

But when it comes to impacting people—their engagement, productivity, and overall “work happiness”—it’s no small task. We are so interested in how people change that we dove into the science of it with the impressive Robert Snyder, PhD, an expert in organizational psychology and TiER1’s Senior Neuroscience Advisor.

We know that strategic, organizational change actually happens at the individual level, by impacting people’s emotions and personal behavior. It’s not just about changing business processes—it’s about changing minds. So the success of any strategic project, no matter how complex, hinges on one thing—your people.

That people-centric view shows in TiER1’s unique Strategic Change Methodology. And this book goes in depth into the science behind it. Rob researched what the human brain can teach us about leading a workforce through change. It’s founded on the answers that came when he asked, “what drives individuals—and therefore whole workforces—to create genuine, sustained change?” We design change solutions—from program support to organizational preparation—to engage the business, enable the workforce, and sustain your change, all with the human element front of mind. This book goes into detail about why it works.

We got the thumbs up…

The TiER1 change model has shown real results, with clients raving about high adoption rates and employee engagement, not to mention minimal productivity dips.

“TiER1’s approach to changing the performance of people sets them apart from the competition and it shows in their results. This books explains why.” – Christy Godden, Vice President, Learning and Development, Macy’s

“No matter what you think you know about managing change, this book has something to teach you.” – Charles S. Raben, Ph.D., Founder, Raben Consulting

For his body of work around change, Dr. Rob Snyder was also honored with:

  • The 2016 Michael A. and Elizabeth Ruane National Prize for Innovation in Business Education Writing
  • The Fritz Roethlisberger Memorial Award for the best article published in Management Education during 2014

How to find the book:

Apply this science to your change.

We’d be happy to discuss the people approaches that will advance your next organizational strategy—and the brain-based science you can rely on to achieve it. Let’s talk!

some of the things
on our mind.