Product Launch

A launch succeeds when customer-facing teams are confident and prepared to position the product in the marketplace. We design role-based training and experiences that equip sales and marketing teams with critical knowledge on the product, disease state, customer types, competitors, and anticipated objections.

Including, but not limited to:

• Global and regional training programs for launch readiness
• Competency-based learning journeys for commercial teams
• Immersive launch workshops and simulations for sales representatives
• Content localization to optimize global launches
• Post-launch tools to support reinforcement

To effectively talk about the product with customers, commercial teams must understand the product’s disease state and mechanism of action. We create tailored learning materials and experiences that help commercial teams understand the product’s scientific and human impact.

Including, but not limited to:

• Patient-centric disease state training to build competency and empathy among commercial teams
• Evidence-based content to strengthen credibility of the product
• Role-playing simulations that provide a safe environment to practice product knowledge

Educating trial teams on the specifics of your product requires custom content. We equip teams with AI prompts and instruction sets for using tools like ChatGPT and Gemini to quickly create content that aligns with commercial learning objectives.

Including, but not limited to:

• Prompt guides to generate realistic, feedback-rich practice scenarios for objection handling in sales training
• Prompt guides to create multi-part practice scenarios for recognizing and responding to competitive buying situations
• Instruction sets to create and populate CustomGPTs for rapid-fire scenario-based practice
• Instruction sets to create and populate CustomGPTs for customer discovery question practice

Launches require more than training. They also require clarity and alignment across launch teams. We craft communication strategies that build confidence and motivation to use and position the product in the marketplace as well as to sustain the excitement and learning post-launch.

Including, but not limited to:

• Communication campaigns tailored to internal and external audiences
• Messaging frameworks aligned with product positioning
• Storytelling assets that inspire confidence and increase buy-in
• Digital assets, videos, and visuals that bring products to life

A successful global product launch requires localization for the various markets in which the product will be sold and/or accessed. We optimize training and communications to meet the unique cultural and linguistic needs of each region and its customers.

Including, but not limited to:

• Localization of learning and communication materials
• Translation and cultural adaptation services

National sales meetings, marketing summits, and launch events set the tone for your product’s success in the marketplace. We design and implement experiences that energize teams and align them around your product launch strategy.

Including, but not limited to:

• Design and implementation of national and regional sales meetings, marketing summits, and launch events
• Event branding, production, and facilitation support
• Immersive experiences that build confidence and competence to position products in the marketplace