Market Expansion & Growth
Consulting for Business Growth and Market Expansion
Whether you’re entering a new region, launching a new offering, or reaching a new audience, market expansion is pivotal for growth. It’s a complex transformational journey that requires clarity of purpose, alignment of resources, and activation of people. To empower a confident expansion that delivers measurable value and sustained growth, approach it as both a strategic and human endeavor.
Let's TalkMarket Expansion Consulting to Equip and Energize Your People
Expanding into new markets can either fuel momentum or stall progress. Success hinges on aligning your organization’s resources, structures, capabilities, and people. At TiER1, our consulting approach for business growth and market expansion place people at the center. We help leaders make sense of complexity, connect the dots across functions, and ensure that teams are aligned, equipped, and energized to deliver consistently and confidently in new contexts.
Define
Clarify the purpose and desired outcomes of the expansion. We help leaders analyze high-potential expansion opportunities, articulate the vision and value proposition for growth, and define success metrics that align with stakeholder expectations and the broader organizational strategy.
Align
Assess operational readiness for delivering in new contexts. This includes evaluating organizational structure and processes, talent needs and capability gaps, and customer experience expectations. Then prioritize strategies that enable expansion and sustainable growth.
Engage Your People
Build buy-in and energy across the organization. We help leaders communicate the vision, equip teams with the skills and context needed, and create experiences that engage both employees and customers in the journey.
Implement
Execute with discipline and adaptability. Through program management, change enablement, measurement, and performance support, we ensure expansion efforts are coordinated, monitored, and refined for long-term success.
Define
Clarify the purpose and desired outcomes of the expansion. We help leaders analyze high-potential expansion opportunities, articulate the vision and value proposition for growth, and define success metrics that align with stakeholder expectations and the broader organizational strategy.
Align
Assess operational readiness for delivering in new contexts. This includes evaluating organizational structure and processes, talent needs and capability gaps, and customer experience expectations. Then prioritize strategies that enable expansion and sustainable growth.
Engage Your People
Build buy-in and energy across the organization. We help leaders communicate the vision, equip teams with the skills and context needed, and create experiences that engage both employees and customers in the journey.
Implement
Execute with discipline and adaptability. Through program management, change enablement, measurement, and performance support, we ensure expansion efforts are coordinated, monitored, and refined for long-term success.
Market Expansion by Design
Intentional. Measurable. Human. We design solutions that fit your reality—so market expansion turns strategy into everyday behavior and business results while fostering sustainable transformation. We assemble the right mix of expertise for your unique context so momentum sticks and impact is measurable. Explore the expertise we can combine to make it stick.
Let's TalkData and Measurement
Organization Assessment
Skills Experience & Talent Mobility
Program Management
From Data to Decision: A Platform for Success
With changing information management, this client wanted to reimagine their platforms to ensure future-ready value for the aviation industry.
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Greg Harmeyer – Co-Founder 
Leanne Batchelder – Principal Consultant and Commercial Market Director 
TiER1 Performance 