Sales Optimization Consulting
Transform Your Sales Strategy into an Engine for Growth
In today’s rapidly evolving markets, sales success requires more than hustle. It takes equipping teams with the right skills, insights, and structures to build meaningful customer relationships and deliver consistent results. Connect your sales strategy to organizational goals and design systems that support leaders and frontline sellers alike to transform your sales function into an engine for sustainable growth.
Let's TalkA Holistic Sales Management Consulting Approach
Sales effectiveness directly impacts revenue, customer loyalty, and market share. At TiER1, our sales optimization consulting approach combines human insights with business rigor to transform how organizations sell. Whether you’re evolving your sales model or integrating a new route to market, we align people, processes, and tools so teams can strengthen long-term customer relationships and drive sustainable revenue growth. We work across dispersed go-to-market teams to clarify value messaging, build high-impact capabilities, and enable consistent execution—translating your people’s ambition into traction.
Define
Clarify the sales vision and desired outcomes. Together, we define your value proposition, customer segmentation and experience, and success metrics—ensuring the sales strategy is tightly linked to your organization’s growth goals. This drives consistency across direct, partner, and digital channels.
Align
Structure the sales organization for what’s next. Assess existing processes, talent, tools, incentives, and customer insights to gauge if internal operations support external goals. We identify strengths and gaps in sales messaging, CRM utilization, and talent capabilities and prioritize strategies that will deliver the greatest impact.
Engage Your People
Equip teams to sell smarter through tailored training and enablement. We craft compelling narratives that help salespeople connect with customers, build confidence in articulating value, and apply new skills in real-world contexts.
Implement
Execute and sustain optimization strategies with program management, CRM adoption, and performance support. We ensure new tools and processes are embedded into daily workflows, leaders are equipped to reinforce new behaviors, and dashboards provide actionable data that informs continuous improvements.
Define
Clarify the sales vision and desired outcomes. Together, we define your value proposition, customer segmentation and experience, and success metrics—ensuring the sales strategy is tightly linked to your organization’s growth goals. This drives consistency across direct, partner, and digital channels.
Align
Structure the sales organization for what’s next. Assess existing processes, talent, tools, incentives, and customer insights to gauge if internal operations support external goals. We identify strengths and gaps in sales messaging, CRM utilization, and talent capabilities and prioritize strategies that will deliver the greatest impact.
Engage Your People
Equip teams to sell smarter through tailored training and enablement. We craft compelling narratives that help salespeople connect with customers, build confidence in articulating value, and apply new skills in real-world contexts.
Implement
Execute and sustain optimization strategies with program management, CRM adoption, and performance support. We ensure new tools and processes are embedded into daily workflows, leaders are equipped to reinforce new behaviors, and dashboards provide actionable data that informs continuous improvements.
Sales Optimization by Design
Intentional. Measurable. Human. We design solutions that fit your reality—so sales optimization turns strategy into everyday behavior and business results while fostering sustainable transformation. We assemble the right mix of expertise for your unique context so momentum sticks and impact is measurable. Explore the expertise we can combine to make it stick.
Let's TalkData and Measurement
Learning Evaluation
Learning Experience
Systems Adoption
Organization Assessment
Team Development
Events & Gathering
CRM
Onboarding
An Adaptive Workforce for an Evolving Industry
Meeting the ever-evolving industry needs and customer expectations required a new type of workforce: an adaptive, agile, and tech-savvy workforce. Hear how their transformation allowed them to embrace change as business as usual.
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Brandee Fantini – Principal and Strategy Activator 
TiER1 Performance 