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AI-Enabled Product Innovation with Market Relevance

At a global media company, leaders needed a faster, more inclusive way to generate product ideas—one that could surface diverse perspectives and shorten time-to-market.

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When New Ideas Were Needed—Fast

This 10,000+ employee organization faced a rapidly shifting market and economic headwinds. They wanted a faster way to ideate and test fresh concepts to attract new audiences. However, traditional ideation was slow and resource-heavy, making it hard to keep up with digital trends.

The Ask

Design a scalable approach to bring more voices into product development, simulate audience reactions quickly, and accelerate concept-to-launch across multiple product lines.

The Approach

  • Introduce an AI facilitation agent. We built an AI facilitator for idea generation and focus groups.
  • Simulate diverse audiences. Synthetic focus groups mirrored different demographics and buyer personas to spark cross-perspective brainstorming.
  • Blend human + AI insight. Iterative sessions with publishing teams combined expert input and AI-generated insights to speed decision-making.
  • Scale across the portfolio. Insights were applied across product lines and audiences, creating a reusable pattern for innovation.
  • Make it turnkey. The AI-powered facilitation tool enabled rapid ideation with leaders, cutting cycle time between concepts and tests.

The Outcome

  • New offerings, faster. A wave of products launched more quickly, attracting younger audiences while reducing time-to-market.
  • More inclusive development. The process brought new voices into product decisions—while overcoming investment barriers needed for testing ideas.
  • Future Efficiency. The model built a repeatable engine for idea generation in the future.
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