This EV Sales Journey program elevated the electric vehicle sales process by connecting customers with specialists, assessing their needs, and showcasing key features to create a personalized, premium buying experience. This structured approach enhances engagement and reinforces the brand’s EV leadership.
Let’s TalkThe EV Sales Journey program, developed for a premium Japanese OEM, enhances the electric vehicle sales process by providing a structured and customer-focused approach. It begins with a greeting, where customers showing interest in an EV are promptly connected with an EV Product Specialist for expert guidance. The next step is a needs assessment, where sales consultants inquire about the customer’s daily driving habits and lifestyle to determine if an EV is a suitable fit. Finally, the vehicle presentation highlights the EV design philosophy and key features that align with the customer’s interests, creating a personalized and compelling sales experience. This streamlined process ensures a seamless and engaging journey, reinforcing the brand’s premium EV positioning.
Define the implications of a new BEV offering and integrate into existing Sales and Service Standards
Introduced dealership personnel to the differences around BEV’s and the customer experience
