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From Data to Decision: A Platform for Success

With changing information management, this client wanted to reimagine their platforms to ensure future-ready value for the aviation industry.

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When Employee First Impressions Need to Scale

With the evolution of information management and a value proposition relying on SaaS as a core element of their value to the aviation ecosystem, this client wanted to reimagine their vertical industry platform strategy.

The Ask

Analyze the market and develop an operational plan for channel and marketplace strategy.

The Approach

  • Market opportunity analysis and report. Macro-level understanding of the market.
  • Competitive analysis and report. Detailed knowledge of other players in the market.
  • Channel and marketplace operational plan. Including detailed activation resources (for example, a go-to-market playbook).
  • Business case development. Clear understanding of the value of each platform strategy decision.

The Outcome

  • Ability to maximize market opportunities. Clarity of the current state of the market and opportunity gaps allowed for positioning for ecosystem growth.
  • Actionable road map. Clear objectives and milestones, along with the data to right-size implementation with the needs of the business.
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