This luxury vehicle launch program delivered a year-long, multi-layered training experience—blending online modules, hands-on sessions, and competitive analysis—to equip frontline sales teams with deep product knowledge, EV expertise, and the skills to confidently engage customers in the evolving automotive landscape.
Let’s TalkThis luxury brand vehicle launch required extensive logistical coordination, technical briefings, and hands-on experiences to equip frontline sales associates with in-depth product knowledge. This program was a year-long, layered learning process that included pre-launch online modules and progressive in-person sessions. Competitive comparisons and scenario-based exercises helped staff understand product strengths and effectively communicate them to customers. With the rise of EVs, training now emphasizes technical education on electrification, ensuring dealerships can address customer concerns and highlight key differentiators.
Successfully launch an all-new BEV product line by equipping front-line sales personnel with the knowledge and skills to understand customer needs, address concerns, and support informed purchase and ownership decisions
Supported a successful launch effort of an all-new BEV product line
