This program empowered sales associates to master digital communication through a competitive, multi-phase challenge, refining their skills in text, email, and personalized video responses. Culminating in a live, executive-judged walkaround, it set a new benchmark for excellence while creating a best-practices video library for the dealership network.
Let’s TalkThis program, developed for a luxury automotive brand, was designed to elevate digital communication skills by training sales associates to effectively respond to customer inquiries via text, email, and personalized video messages. Participants engaged in a competitive, multi-phase challenge, starting with responding to a vehicle inquiry and recording a video, which was evaluated by trainers. The top performers progressed to creating competitive analysis videos comparing “their” vehicle to a competitor vehicle, culminating in a live, videotaped, walkaround challenge. The final event, judged by top executives, not only recognized the best talent but also established a benchmark for digital engagement excellence, leaving the OEM with a best-practices video library to guide the dealership network.
Modernize traditional walkaround competition for the digital age
Captured, edited, and deployed best practices from “best of the best” for ongoing training purposes
