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Commercial Education

HCP & Patient | Competitive Landscape | Certifications

Let’s Talk
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Build Trust and Competence through Commercial Education

In life sciences, education is the engine of commercial success. Translating complex science into customer-relevant value requires education that’s accurate, relevant, and deeply human.

We design and deliver targeted learning experiences and materials that make complex scientific content accessible and engaging–enabling commercial teams to inform, influence, and build trust with HCPs, patients, and other customers.

Proven outcomes

Brandon Hall 2025

Gold for Best Learning Program Supporting a Change

Transformation Business Strategy​

Project: Roche Marketing Evolution Initiative​

Brandon Hall 2024

Gold for Best Use of Blended Learning​

Project: Roche Competitive Masterclass​

LTEN 2023

LTEN Innovation Award for Provider Partnership

LTEN 2023

Excellence Award

Quality, Research, Development and Medical Training Innovation, Impact & Efficiency for Practitioner Partnership

Proven Methods, Custom Crafted

HCP & Patient Education

Building HCP confidence and helping patients navigate their treatment journey require education that meets people where they are. We design engaging learning experiences and resources that simplify complex science, build trust, and empower informed decision-making for both HCPs and patients.

Including, but not limited to:

  • HCP training on disease state and treatment pathways
  • Interactive tools that improve understanding and adherence
  • Patient- and caregiver-friendly resources

Product & Solution Education

Whether it’s an instrument, assay, device, or medicine, engaging education drives adoption. We help hospital and lab staff learn how to safely and effectively use new products and solutions.

Including, but not limited to:

  • Operation and safety training
  • Simulation-based and hands-on practice
  • Product mechanism of action training
  • Digital resources to support ongoing learning
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Competitive Landscape Education

To win market share, commercial teams need to understand their competition. We equip sales and marketing teams with the tools, insights, and training to demonstrate how their product stands out in the market.

Including, but not limited to:

  • Training to build confidence, competence, and critical thinking skills within the competitive landscape
  • Real-world competitor scenario practice
  • Competitive analysis briefings and training
  • Differentiation messaging workshops
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Skills-Based Certifications

Certifications ensure teams meet industry standards for specific skills. We design engaging certification programs that build competence and confidence in specialized areas.

Including, but not limited to:

  • Competency frameworks and certification design
  • Assessments tied to real-world performance
  • Digital badges and credentials for recognition
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Learning Academies

Academies offer a structured, scalable way to build capabilities across functions and regions. We design engaging, self-paced journeys that empower learners to level up their skills.

Including, but not limited to:

  • Enterprise and regional learning academies
  • Role-based onboarding and upskilling pathways
  • Leadership and professional development curricula

HCP & Patient Education

Building HCP confidence and helping patients navigate their treatment journey require education that meets people where they are. We design engaging learning experiences and resources that simplify complex science, build trust, and empower informed decision-making for both HCPs and patients.

Including, but not limited to:

  • HCP training on disease state and treatment pathways
  • Interactive tools that improve understanding and adherence
  • Patient- and caregiver-friendly resources

Product & Solution Education

Whether it’s an instrument, assay, device, or medicine, engaging education drives adoption. We help hospital and lab staff learn how to safely and effectively use new products and solutions.

Including, but not limited to:

  • Operation and safety training
  • Simulation-based and hands-on practice
  • Product mechanism of action training
  • Digital resources to support ongoing learning
A stylized icon features two overlapping shapes: a blue diamond and a white circle. The blue background adds contrast, creating a modern, minimalist design.

Competitive Landscape Education

To win market share, commercial teams need to understand their competition. We equip sales and marketing teams with the tools, insights, and training to demonstrate how their product stands out in the market.

Including, but not limited to:

  • Training to build confidence, competence, and critical thinking skills within the competitive landscape
  • Real-world competitor scenario practice
  • Competitive analysis briefings and training
  • Differentiation messaging workshops
A circular icon features a hexagonal bolt with a blue and white half-circle beneath it, set on a yellow background. The bolt is central, symbolizing construction or engineering themes.

Skills-Based Certifications

Certifications ensure teams meet industry standards for specific skills. We design engaging certification programs that build competence and confidence in specialized areas.

Including, but not limited to:

  • Competency frameworks and certification design
  • Assessments tied to real-world performance
  • Digital badges and credentials for recognition
A blue circle contains three stacked, overlapping triangles in different shades of blue, forming an abstract arrow pointing upwards. The background is white, creating a minimalist design.

Learning Academies

Academies offer a structured, scalable way to build capabilities across functions and regions. We design engaging, self-paced journeys that empower learners to level up their skills.

Including, but not limited to:

  • Enterprise and regional learning academies
  • Role-based onboarding and upskilling pathways
  • Leadership and professional development curricula

What Our Clients Say

“The team at TiER1 is amazing in its ability to take tons of information and figure out what’s most important—and then say things in a way that other people can easily understand. We had lots and lots of information…they managed to figure out what was most critical for learners to know and do.”

– Senior Global Marketing Manager, Global Life Sciences Organization

See Case Studies
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Talk with a Life Sciences Expert

We’re passionate about creating learning experiences that meet people where they are and take them to where they want to go. Connect with us to learn how we can collaborate to empower your commercial teams to educate with impact.

Book Now

Get connected to an expert.

LeanneBatchelder

Principal

DanielleGarnder

Client Partner

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