TiER1 Performance 
We’re thrilled to share some exciting news—TiER1 Impact has acquired Change Guides, a respected change management firm based in Cincinnati. This partnership brings together two organizations that are passionate about helping clients navigate and sustain successful change.
Change Guides was founded by industry leaders and authors Kate Nelson and Stacy Aaron. Their vision? To create practical, hands-on strategies that empower change managers to implement people-centered transformation within organizations. Over the years, they’ve built a strong reputation for delivering effective methodologies that work across various industries and organizational sizes.
“TiER1 Performance and Change Guides have long shared the mission of helping clients drive successful change,” shares Kate Nelson, Change Guides’ Co-founder and Partner. “When we considered the next chapter for our tools and methodologies, TiER1 stood out because of the value they place on their clients’ success, as well as the extremely high quality of their work. TiER1 Performance has a reputation in the market that we have long admired. When we consider the needs of our clients and the continuously accelerating rate of change, we believe our combined expertise will amplify the impact we can have in the market.”
TiER1 Impact, the parent company of consulting firm TiER1 Performance, is a professional services and investment entity designed to build on the organization’s successful acquisition history and support greater growth potential for acquired organizations. While Change Guides’ products and courses will continue to be marketed globally, their consulting services will be fully integrated into TiER1 Performance, a firm renowned for its ability to activate strategy and drive change through customized people-focused solutions that support business growth, operational excellence, and the development of an organization’s most valuable asset—its people.
“Great organizations recognize the power of purposeful transformation,” says Katie Frey, President of TiER1 Performance. “Change Guides has developed a robust suite of tools designed to enhance the success and longevity of change initiatives. Their dedication to client relationships and outcomes aligns perfectly with TiER1’s vision, making this partnership a natural fit for delivering even greater value to our clients.”
For clients of both firms, the transition will be seamless. Ongoing projects will continue without interruption, and the talented team from Change Guides will be joining TiER1 Performance. Together, we’ll keep delivering the high-quality, change-focused solutions that our clients rely on.
We’re excited about this next chapter and can’t wait to see the impact we’ll create together!