2025 Impact Report: Transformation by Design
Advancing people, performance, and possibility through intentional, enterprise-wide change.
In 2025, TiER1 advanced its role as an end-to-end transformation partner—strengthening our capabilities through strategic acquisitions, launching our refreshed Transformation by Design brand, and delivering award-winning results for clients. We deepened our investment in our people through ownership and connection, expanded our mental health and social impact initiatives, and continued helping enterprise leaders align strategy, structure, and culture to drive measurable outcomes.
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Table of Contents
A Note from Katie Frey
TiER1 Performance President & COO
Dear Reader,
This year challenged many of us in ways we could not have predicted. I have been reminded that leadership and life are not about carrying everything ourselves. They are about knowing when to brace, when to ask for help, and when to move forward even without full clarity.
In seasons like this, ritual becomes essential. It helps us pause and make meaning. It marks transition. It grounds us in our values and sharpens our focus. Ritual is not about tradition for tradition’s sake. It is how we build resilience, strengthen trust, and create the conditions for sustained performance.
At TiER1, I see rituals in the way our teams show up for one another, in the intention behind our All-Company Meeting, and in how we celebrate moments like International Women’s Day and our Inclusive Transformation Awards. These are not side notes to the work. They reinforce accountability, deepen connection, and elevate how we serve our clients.
This 2025 Impact Report reflects the integration of people and performance. Inside, you will see the measurable outcomes of our work, the growth of our partnerships, and the practices that keep us aligned and forward moving. Our impact is strongest when our culture and our strategy move together.
I am grateful to be on this journey with you and energized by what we are building next.
All the best,
Katie
Explore Our Previous Impact Reports
2024 Impact Report
2024 was a year of hard work, grit, and recognition. We won seven Brandon Hall Awards in partnership with three clients and received the Platinum Bell Seal Award for Mental Health from Mental Health America.
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2023 Impact Report
2023 was a record year within our organization and the community. Our Employee Stock Ownership Program (ESOP) hit a new record with our annual price per share. Our annual fundraiser for mental health, The Scurry, raised the most money in its 13-year history.
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2022 Impact Report
2022 was a year of celebration with TiER1's 20th anniversary. Through these 20 years we’ve been blessed to impact and be impacted by many people: employees past and present, clients, our communities, partners, suppliers, mentors, and friends.
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2021 Impact Report
While continuing to work through a global pandemic, TiER1 grew in both size (including 51 new hires) and impact. Our annual 2021 Impact Report is our highlight reel, spotlighting key parts of our growth and the impact we’ve had in the communities and industries we serve.
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2020 Impact Report
The annual report collects moments from 2020 that are reflective of the impact our organization has made through its work, its people, and its service to our communities. Although 2020 was a study in change, we hope this report reflects our effort to create positive change through everyday moments.
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2019 Impact Report
The annual report collects moments from 2019 that are reflective of the impact our organization has made through its work, its people, and its service to our communities. From every event we attended to every client we worked with, 2019 was a year full of progress, new beginnings, and growth.
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