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Transformation

Just like our clients, who must constantly evolve to navigate dynamic market pressures, TiER1 continues to transform how we help organizations achieve measurable outcomes through complex, enterprise-wide change. In October, we launched our refreshed brand identity and website to reflect our refined positioning as a partner in organizational performance and transformation. This evolution represents more than a new look. It captures our distinctive approach to partnering with leaders to deliver business results through transformation that is intentional, practical, and human.

We don’t just transform organizations—we strengthen the world around them.

Transformation By Design Brand Reimagining

TiER1’s refreshed brand reinforces our focus on driving measurable results through transformation that aligns strategy, structure, and culture. This evolution reflects how we’ve expanded our services over the years to support large enterprises pursuing measurable outcomes through complex, enterprise-wide change.

“Evolving to meet client needs has always been core to our work. Serving as an end-to-end transformation partner is not a significant shift for us, but rather an acknowledgement of the expansion of our services over the years,” shares TiER1 President and COO Katie Frey.

Our updated brand system symbolizes connection, adaptability, and progress, representing how we unite people and performance to drive forward movement. It also reflects our growing expertise in emergent transformation, where the destination may evolve as organizations learn and adapt.

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Client Transformation Stories

Team leader speaks to colleagues gathered around a table during a collaborative work meeting.

Transforming Culture to Reinforce Values and Enable Growth

Evolving business needs and changes within the C-suite created a desire for the culture to progress to reinforce the company’s values and leadership behaviors while sustaining its dual identity as a retailer and cooperative.

Four colleagues meet around a table reviewing charts and data on laptops during a business discussion.

Advancing Organizational Health across a Private Research University

At a private research university, rapid growth and ambitious aspirations placed operational strain on three enterprise functions critical to the university’s performance and culture.

Delivering Impact for the World’s Largest Brands

XPLANE Conference

More than 200 leaders in learning, HR, change, and transformation joined us for XPLANE 2025 to explore practical insights and strategies for technology-driven transformation, evolving learning and development, and designing thriving workplace cultures. Hosted at Great American Ball Part in Cincinnati, Ohio, the two-day event showcased keynotes, immersive workshops, and hands-on sessions delivered by leaders who are driving transformation at Google, DICK’S Sporting Goods, Gilead Sciences, and other enterprise organizations. Attendees indulged in some fun, too, taking swings in a Major League Baseball batting cage and enjoying a special visit from some therapy animals.

Woman hitting a ball inside a batting cage. Pitcher is in the background watching her.

A man holding a microphone while surrounded by other people sitting at tables at a conference.

A group of conference attendees posing for a picture.

A person reaching into a treasure chest to pull out a message in a bottle.

Three people sitting inside of a small boat. One person is holding a small lantern while another person holds up a baseball.

A man is standing in front of a board which graphically depicts his keynote presentation.

Two women standing in front of a backdrop depicting a dock for the conference theme Navigate with Purpose. There is a boat in the foreground of the photo.

A man and a woman pose in front of a graphic facilitation depicting the man's keynote presentation.

A person is in a shark costume while a man fakes shock and fear.

“What I appreciated most [about XPLANE 2025] was that it had a distinctly different feel from most conferences I’ve attended. While it was clear that a great deal of effort went into the logistics and production, it never felt performative—it felt intentional, authentic, and grounded. I also really valued the inclusion of industry leaders across the spectrum, regardless of whether they are competitors or partners. That openness fostered richer conversations and a more collaborative atmosphere overall.”

XPLANE 2025 Conference Attendee

“A must-do event for any business leader facing change in their organization. The boutique that provides an intimate, tailored experience versus the department store that casts a wide net. Speakers: nailed it. Variety of content but all interconnected: slam dunk. Facilitation and delivery: not flashy, but memorable, personable, and humble. Makes you feel that TiER1 is really a partner in our shared success.”

XPLANE 2025 Conference Attendee

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Inclusive Transformation Awards

During the 2025 XPLANE Conference, we celebrated two individuals who drive meaningful change within their organizations and industries by removing barriers, fostering inclusion, and creating transformative opportunities for people to feel respected, valued, and safe. To recognize their impact, TiER1 bestowed a 2025 Inclusive Transformation Award to Denisha Porter, Executive Director at All-In Cincinnati Equity Coalition, and David Conkerite II, Senior HR Consultant at Community Belonging Consulting, LLC.

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