Connect People to Purpose through Meaningful Brand Experiences
Every product and service tells a story about the people who create, deliver, and use it. When customer experience (CX) strategy is misaligned to an organization’s purpose, that story gets lost, weakening engagement and growth.
We design experiences, communication strategies, and activation campaigns that connect people to a product or service and its purpose. By aligning CX strategy with your brand’s purpose, we help ensure consistent CX delivery and turn everyday interactions into meaningful moments that build trust and loyalty for customers.
Proven Outcomes
BRANDON HALL 2023
Gold
Best Use of a Blended Learning Program
Project: Project Passion: Kroger Health’s Holistic Approach to Associate Experience
BRANDON HALL 2023
Silver
Best Advance in Performance Management
Project: Ongoing Connections: Kroger’s Reimagines Performance Management Approach
BRANDON HALL 2021
Gold
Best Advance for Leading Under a Crisis
Project: Navigating Crisis: Kroger’s People-Centered COVID-19 Response
BRANDON HALL 2021
Silver
Best New Hire Onboarding Program
Project: A Fresh Welcome: Kroger's Onboarding Transformation
Proven Methods, Custom Crafted
Customer Experience Strategy
Delivering seamless, personalized experiences over time builds trust and loyalty among customers. We partner to establish human-centered CX strategies that connect people, products, and purpose across every channel and interaction.
Including, but not limited to:
- Customer persona definition and journey mapping to understand unique needs and priorities
- Customer engagement strategies that focus resources on high-impact touchpoints
- Measurement systems to assess customer satisfaction and identify levers for greater engagement
Brand Articulation & Activation
Your brand story should inspire not only connection but also action. We help teams clarify brand purpose and then equip them to bring it to life through creative campaigns that motivate customers and partners to engage in meaningful ways.
Including, but not limited to:
- Articulation of brand narrative and identity—aligned to purpose, values, and unique selling proposition
- Brand differentiation to uncover which touchpoints create the most value for customers
- Training and communication that enhance employees’ understanding of core products, customers, and competitors
- Activation campaigns that connect key audiences to brand purpose and value

Experience Design
The best experiences feel organic and deeply human. We design meaningful moments that reflect your brand promise—empowering employees to live out your brand and motivating new and existing customers to engage more deeply.
Including, but not limited to:
- Interactive design sessions to create intuitive, memorable experiences for employees, customers, and partners
- Digital strategies that deepen engagement through brand-right content and design
- Journey mapping to uncover gaps between brand promise and reality and prioritize improvements for high-impact experiences

Communication Strategy
Clear, consistent communication is key to ensuring brand alignment and buy-in among internal and external stakeholders. We craft compelling communication strategies that connect teams to organizational purpose and strategy, reinforce trust among customers, and bolster brand identity in the marketplace.
Including, but not limited to:
- Multi-channel communication plans tailored for key internal and external audiences
- Engagement campaigns that align employees around strategic CX priorities and motivate action
- Compelling storytelling that makes brand updates accessible and memorable for customers and partners

Data & Measurement
Data drives better decision-making when it’s clear and actionable. We establish measurement systems tied to your CX goals—enabling teams to understand brand impact on customers and adapt campaigns in real time.
Including, but not limited to:
- Experience analytics revealing trends and opportunities for CX improvement
- Feedback loops that integrate input from customers and employees
- Dashboards that visualize performance related to CX delivery and inform better decision-making
Customer Experience Strategy
Delivering seamless, personalized experiences over time builds trust and loyalty among customers. We partner to establish human-centered CX strategies that connect people, products, and purpose across every channel and interaction.
Including, but not limited to:
- Customer persona definition and journey mapping to understand unique needs and priorities
- Customer engagement strategies that focus resources on high-impact touchpoints
- Measurement systems to assess customer satisfaction and identify levers for greater engagement
Brand Articulation & Activation
Your brand story should inspire not only connection but also action. We help teams clarify brand purpose and then equip them to bring it to life through creative campaigns that motivate customers and partners to engage in meaningful ways.
Including, but not limited to:
- Articulation of brand narrative and identity—aligned to purpose, values, and unique selling proposition
- Brand differentiation to uncover which touchpoints create the most value for customers
- Training and communication that enhance employees’ understanding of core products, customers, and competitors
- Activation campaigns that connect key audiences to brand purpose and value

Experience Design
The best experiences feel organic and deeply human. We design meaningful moments that reflect your brand promise—empowering employees to live out your brand and motivating new and existing customers to engage more deeply.
Including, but not limited to:
- Interactive design sessions to create intuitive, memorable experiences for employees, customers, and partners
- Digital strategies that deepen engagement through brand-right content and design
- Journey mapping to uncover gaps between brand promise and reality and prioritize improvements for high-impact experiences

Communication Strategy
Clear, consistent communication is key to ensuring brand alignment and buy-in among internal and external stakeholders. We craft compelling communication strategies that connect teams to organizational purpose and strategy, reinforce trust among customers, and bolster brand identity in the marketplace.
Including, but not limited to:
- Multi-channel communication plans tailored for key internal and external audiences
- Engagement campaigns that align employees around strategic CX priorities and motivate action
- Compelling storytelling that makes brand updates accessible and memorable for customers and partners

Data & Measurement
Data drives better decision-making when it’s clear and actionable. We establish measurement systems tied to your CX goals—enabling teams to understand brand impact on customers and adapt campaigns in real time.
Including, but not limited to:
- Experience analytics revealing trends and opportunities for CX improvement
- Feedback loops that integrate input from customers and employees
- Dashboards that visualize performance related to CX delivery and inform better decision-making
What Our Clients Say
“I like that we’re figuring out what’s right, and you guys are asking the right questions for us to get to the right solution. I like that you’re pushing and asking questions because we need thinkers. We can always get doers, but we need thinkers.”
– Global Brand Director at International Packaged Goods Corporation
See Case Studies
Talk with a Consumer Packaged Goods Expert
We understand the challenges of balancing efficiency, innovation, and performance. Connect with us to explore how the right strategy can transform your operations and drive sustainable growth.
Book NowGet connected to an expert.

NoahYoung
Client Partner

Cara Gilmore – Learning and Communications Strategist
Mark Hilvert – CPTD – TiER1 Principal / Learning Strategist
TiER1 Performance